Case Study
SuperBooked
We believe in two things: that code can help people do good, and that successful projects happen when talented people and great opportunities intersect. That’s why we created Superbooked. It’s an app that gives tech-industry folks a place to find great projects and share work with their talented friends. Finding the right people for a project (and the right project for the people) usually takes a lot of emails, LinkedIn messages, and phone calls. SuperBooked makes connections through code, so talent and opportunity can quickly get in the same room.
Find Work Through Code
How do you find meaningful projects and great talent? Through your network. We collaborated with Dan Mall at SuperFriendly to build SuperBooked, a bootstrapped SaaS product that makes it easy to find and share work.
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Philip Zaengle Lead Engineer
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Dan Mall Design
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Garrett St John Engineering
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Jesse Schutt Engineering
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Jacob Zaengle Front-End Engineering
- SaaS Product Strategy
- Information Architecture
- Product Design
- User Experience
- Laravel Engineering
- VueJS
- HTML / CSS
SuperBooked is the perfect community of trusted connections I could recommend to my clients and who would pass on interesting projects to me when they're not available. It’s exactly what I never knew I've always wanted.”
Sara Souiedan
Front-End Developer
The Good Problem of "Too Busy"
The tech industry is known for its buzzwords, but no words are said more than “busy” and “available.” Agencies may or may not be available to take on new clients. Independent contractors—like the designers, developers, and writers we occasionally work with—may or may not be available to take on a new project.
A key feature of SuperBooked is the busy/available toggle—so key, in fact, that we incorporated it into the SuperBooked logo. Busy users won’t be bothered with projects they can’t take, and when their availability opens up, all it takes is a toggle flip to let their connections know. We wish this feature were available in real life.
Designing With Delight
We build apps that are a joy to use, and SuperBooked wasn’t about to be the exception. Our design team of Dan Mall and Derek Nelson created an unexpected, purple-and-green color scheme and chunky, sans serif lettering that make SuperBooked a joy to engage with. Copywriter Mary van Ogtrop brought delight to the micro-est of microcopy and gave SuperBooked the upbeat voice we were looking for. We had fun working together, and that’s reflected in the app itself.
A Different Kind of Client
As a web engineering firm, we’re well versed in building something for, and with, a client. But since SuperBooked was a product of our own making, our client was Superbooked's users...essentially, our customers. Our design, engineering, and business hats were necessary throughout the process.
- Product Strategy
- Visual Styles
- Engineering
Product Strategy
Critical choices about the app’s functionality were on us: Is the UX intuitive? Will this feature get used? How can we make SuperBooked essential to its users? Usability informed all our final decisions, from the features we built to the code we wrote. If SuperBooked feels usable, it will be useful.
Honestly can't believe it took this long for someone to build a tool like SuperBooked. It's simple, effective and affordable.
Chromatic
Digital Agency
Super Success
We built SuperBooked because we needed the kind of services it offers—and we weren’t the only ones. Within a few days of SuperBooked being announced to the world, nearly 1,000 people asked to join, telling us the app is “exactly what I’m looking for” and “a very, very good idea.” We’re super excited to deliver.