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By Emily Kassmeier

Benefits of a Website Redesign

The question: Is a website redesign really worth it?

The question: Is a website redesign really worth it?

The answer: It depends.

Committing to a full redesign of your site is a substantial investment. You don’t want to waste time or money. So how do you know if it’s worth it?

To help you make the right decision, here are seven benefits your brand can experience when you hire a skilled web team to redesign your website.

1. Establish a seamless brand identity

If your brand has evolved and no longer blends with what your website portrays, a new site can bring alignment to your brand’s identity. A consistent identity will make your brand’s elements – whether tangible or digital – more recognizable to your audience.

2. Improve accessibility

Has your website fallen behind on current accessibility standards? If so, a redesign may be the most effective way to bring it up to par. A site that meets Web Content Accessibility Guidelines (WCAG) ensures you won’t be limiting certain users from interacting with your brand online.

3. Polish the user experience

A website that’s hard to navigate isn’t performing at its best. If your users are struggling to find their way around your site, a redesign can help resolve their frustrations. Streamlining the UX will make it easier for people to accomplish the job they want to complete on your site. That’s a win for you and them.

4. Improve SEO

A new website isn’t guaranteed to affect your search engine rankings, but if you take the right steps during the redesign, it certainly has the potential to boost your search engine optimization. Mobile responsiveness, fast page load speeds, and optimized site structures can all have a positive impact on your search engine rankings, which gives your site more visibility.

5. Feature your new offerings

A full redesign isn’t necessary every time you add a new product or service to your lineup. But if you’re making a significant pivot with what you offer, a new design can help you better showcase it. The new site can place emphasis on the areas where you want to drive more traffic so you’re better set up to reach your business goals.

6. Upgrade the content editing experience

Making simple content updates on your site shouldn’t feel like a struggle. If you often find yourself feeling frustrated or limited by your existing content management system, it’s time to consider a change. Rebuilding your site with a user-friendly CMS can improve your editing experience and give you expanded content capabilities.

7. Increase your leads and sales

An optimized website makes it easier for the right people to find your brand online. When the right people land on your site, and the site is easy and pleasant to use, there’s a better chance those people will convert. A better website results in better outcomes for your brand.

Think it might be time for your business or organization to pursue a website redesign? We’d love the chance to connect with you about this. Send us a message and let us know what you’re hoping to improve about your existing site.

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By Emily Kassmeier

Project & Marketing Manager

Emily can often be found reading, enjoying the outdoors with her dog, and trying to keep her houseplants alive.